A smart label to build trust with consumers

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Publication date	Monday, 30 May, 2022
Keywords	digitisation value chain agri-food chain quality label / products wine operational group consumer

The Operational Group SMA.LA.WI in Italy has developed a smart label to help guarantee the authenticity of high-quality Italian Veneto wines by strengthening the relationship of trust between producers and consumers. And improving the position of the wine grower in the value chain.

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